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The do’s and don’ts of Social Media Marketing during COVID-19

Jarrah Brailey Social Media Strategist

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The do’s and don’ts of Social Media Marketing during COVID-19

Jarrah Brailey Social Media Strategist

LEARNING
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Award Winning Social Media Strategist, Jarrah Brailey from SBJ Studios will share her insights, tactics and strategies on how to approach social media marketing during the COVID-19 Pandemic and into the recovery phase.

In this time, it’s difficult to know how Dental Practices should be marketing their businesses on social media. Should we try to advertise and promote? Do our patients really want to hear our latest offers – especially when they’re locked inside? You can’t afford to stop marketing or selling, and that includes posting on social media.

Facebook and Instagram have seen a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week. But just because there’s an increase of people on social media doesn’t mean it’s business-as-usual.

Award Winning Social Media Strategist, Jarrah Brailey from SBJ Studios will share her insights, tactics and strategies on how to approach social media marketing during the COVID-19 Pandemic and into the recovery phase, including:

  • How to change your social media messaging or when to turn social media off during a crisis?
  • How to run Facebook ads in this environment?
  • Case studies of companies marketing well on social media

On social media, no matter how your strategy changes, the goal should always be: responsible communication and building strong communities.

Release date: Wednesday 29th April, 2020, 03:05 PM

Tribune Group GmbH is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Tribune Group designates this activity for 1 continuing education credits.
This continuing education activity has been planned and implemented in accordance with the standards of the ADA Continuing Education Recognition Program (ADA CERP) through joint efforts between Tribune Group GmbH and Dental Tribune International GmbH.

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Jarrah Brailey Social Media Strategist

Jarrah is an award winning social media strategist, and Founder of Sydney-based social media marketing studio, SBJ Studios, where she helps brands and businesses all over the world to help them unlock the incredible potential social media has when it comes to build a brand, an audience and ultimately paying customers and clients.

In June 2018, Jarrah was working a part time corporate job and running SBJ purely as a side-gig and passion project. Flash forward to now? SBJ is now not only her full time job; it’s a team, and a company of its own.

Ironically, the growth her company has experienced would absolutely not have been possible without social media itself — both paid and organic. Jarrah has experienced first-hand what can happen when you *humanise* your social media marketing and communicate the story, values and vision that make your brand different and beautifully unique, as well as master the art of selling online.

Every brand has a story worth telling, a journey worth sharing and values worth preaching…. And that’s exactly what Jarrah does through humanised strategies, thought-provoking copy and action-inspiring content.